I really liked this designer’s creations, but I liked them even more after I read a little about Jesse Fern Kamm. She was born in Illinois, then moved to California where she pursued a modeling career, which enabled her to travel around the world and fall in love with clothing, photography and others.
What I find really interesting about her is that she is committed to sustainability. You can read more about her in her webpage. This next pictures are some of my favorite looks from her SS 2012 collection “SAIL”.
I really like the simplicity and cleanness of her garments, the color palette and the effortless way they are put together. You can even get the same feel from the background in these pictures, how everything is just about a relaxed chicness. LOVE.